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Measuring Return on Investment of Social Media

Tuesday, November 30, 2010 from 1:15 PM to 5:00 PM (GMT)

Leeds, United Kingdom

Measuring Return on Investment of Social Media

Ticket Information

Ticket Type Sales End Price Fee Quantity
Measuring ROI of Social Media £95 + VAT Ended £95.00 £3.02
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Event Details

What you can't monitor, can't be managed, and how do you know when your social media presence is all Buzz but no Business? This workshop will take you through models for calculating the true cost of your social media efforts, and the true payback. We'll look at tools for individual businesses, as well as those managing multiple accounts - suitable for anyone who needs to prove the business case for social media, or maintain paying client accounts.

What the course will cover:

  • Defining Success - Social Media Performance Indicators
  • Planning social media campaigns
  • Costing a campaign - time, money and effort
  • Managing multiple accounts
  • Free tools to monitor the social web and . . .
  • going pro - a look at Radian360, SocialOomph and other professional social media tools

Please remember to bring your own laptop

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.

Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.

Your trainer:


Liz Cable is Head of Social Media for award winning marketing agency Twenty Six Digital, and MD of Reach Further, a social media training and e-learning consultancy. She has been running successful online communities for over fifteen years, and has won awards for her online training courses, including a mention in the House of Parliament, and a feature on "Tomorrow's World". She currently works with universities and business incubators across the UK providing organisations and individuals with the skills needed to gain competitive advantage through the social web. Liz and her team of social media enthusiasts will deliver these workshops to ensure you are getting the best information taught by professional trainers, who are passionate about their subject, and who know how to transfer their skills to you.

Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ

Costs:

Individual workshops: £95 per half day or £180 for a full day including lunch

Either series of six half-day workshops = £500

Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)

Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).

For more information and to apply for funding please go to:

http://www.enhancementfund.co.uk/single-business-application/sba-overview.asp

Discounted rates for QU2 members:

£75 per half day workshop

Either series of six half-day workshops = £375

Full series of 12 workshops = £745 (can be booked as 6 days, or 2 lots of 6 half-days)

How to Book:

You can book your ticket here through Eventbrite or alternatively book by contacting Nicola Edwards: N.Edwards@QU2Leeds.co.uk or 0113 281 6770


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When & Where


QU2
15 Queen Square
LS2 8AJ Leeds
United Kingdom

Tuesday, November 30, 2010 from 1:15 PM to 5:00 PM (GMT)


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Hosted By

Reach Further



Reach Further brings people together online to share, to work and to learn in online communities and social networks.

We help organisations & individuals make the most of the social web through training courses, consultancy, & social media strategy creation & delivery.

We are interested in ensuring that you have the skills, knowledge, and attitude in your own team to make social media work for you.  Whether that's a Community of Practice to share specialist knowledge, or a social networking strategy to engage people online.

We empower you to reach further online and in business.